Gone are the days of rushing home or to the office to get on the Internet. Even lugging around a laptop computer seems to be a thing of the past, thanks to mobile devices like smartphones and tablets. With the touch of a button and a flick of the wrist, you’re online to do practically anything from the palm of your hand.
It comes as no surprise that the popularity of these handheld wonders has spawned many opportunities for internet marketing in Santa Barbara and other parts of the West coast. A bank in Providence, RI, for example, has taken advantage of the capabilities of mobile apps to enhance the customer experience, as reported by Susan Hogan for WPRI.com Eyewitness News:
Scott Kilmer said he received an advertisement from his bank that made him aware of a new mobile app that would lock his debit card with just a quick tap and a swipe. The app allowed users to activate and disable their debit and credit cards quickly and conveniently.